"This whole process is based on this little piece of plastic," say Tim Cook. Calls the Magnetic Stripe interface as old.
So easy to lose your card, he adds.
A new payment process: Apple Pay is here.
We get a demo of how fast and easy it is. That was easy. She just held the phone next to the payment register. But we're guessing you'll need the fancy device to receive that payment as well.
Eddy Cue on stage to discuss Apple Pay. Apple Pay is built into iPhone 6 and iPhone 6 Plus
Apple Pay is using NFC. There's also a new chip called Secure Element which will keep all details of your credit/debit cards secure and encrypted.
You can add a new credit card by just taking a picture of it as well.
We're see a video now of the new iWatch. A close up of the earth from outside. Oh is it round or square?
Damn the video looks slick.
Square is it. And yup the watch looks fantastic.
Oh no the colours. Why the colours Apple.
It appears to be called just Apple Watch
Tim Cook is wearing it and the crowd is really cheering for him.
"Apple Watch is the most personal device we've ever created." Tim Cook
Tim Cook talking about the Apple Watch. It syncs with the iPhone (of course), it's a comprehensive fitness device, a watch that you can personalise, says Cook.
"What we didn't do was take the iPhone and shrink the user interface and strap it on your wrist," says Tim Cook. Ooh pot-shot against Google and Android Wear?
The funny side of Tim Cook. "We didn't bring pinch to zoom on the Apple Watch."
The digital crown is how you can zoom in and out of the device. Don't have to block the screen to use the watch. Sounds pretty cool.
"This whole process is based on this little piece of plastic," say Tim Cook. Calls the Magnetic Stripe interface as old.
